Google Gemini India Update: In-Chat Flipkart "Buy" Button Now in Testing

Google has started testing a feature in India that lets some users buy products from Flipkart directly inside Gemini and AI Mode in Search. The test moves Google's AI tools from helping people find products toward completing the purchase itself.

What Google Is Testing

A limited group of users now sees a "Buy" button next to selected Flipkart listings in Gemini and AI Mode. Tapping it opens a Flipkart-branded checkout flow without sending the shopper out to another site.

• Who sees it: Only a small group of users. Everyone else still sees normal Flipkart listings with no Buy button.
• What products: A narrow set, including smartphones, electronics, and mobile accessories.
• Amazon: Amazon listings appear in the same results but do not have a direct purchase option.

When Could It Expand?

According to reports citing a person familiar with the matter, Google plans to widen the rollout later in October, ahead of India's festive shopping season. Google has not confirmed a date. A company spokesperson said only that Google is always testing new features to help people discover and connect with businesses.

Why This Matters

For shoppers, the change could remove a step: ask Gemini for a phone under a certain budget, compare options, and buy without opening another app. For Google and Flipkart, it turns AI answers into a place where sales actually happen.

Google is not alone. Reports note that OpenAI and other AI companies are also adding commerce features, so the race is shifting from answering shopping questions to completing transactions.

Background: Google and Flipkart

Flipkart is owned by Walmart, and Google invested roughly $350 million in Flipkart as part of a Walmart-led funding round in 2024. Earlier this year, Google also introduced the Universal Commerce Protocol, an open standard meant to support purchases through AI services. Reporting says this particular test uses a Flipkart-branded checkout rather than the Google-hosted system described under that protocol.

Things to Keep in Mind

• It is only a test. Features tested with a few users are sometimes changed or dropped before a full launch.
• Broader rollout is unconfirmed. The October timing comes from a person familiar with the matter, not from an official announcement.
• Check the checkout carefully. Before paying inside any AI interface, confirm the seller, price, delivery details, and return policy, just as you would on the shopping app itself.

Frequently Asked Questions

Can I buy from Flipkart inside Gemini right now? Only if you are part of the limited test group. Most users still see regular listings.

Which products are included? Smartphones, electronics, and mobile accessories, according to reports.

Does it work with Amazon? No. Amazon listings appear in the same results but have no direct purchase option.

When will everyone get it? A wider rollout is reportedly planned for later in October, but Google has not confirmed a date.

Bottom Line

Google's Flipkart test is a small pilot, but it shows where AI shopping is heading in India: from recommendations to checkout. If the wider rollout happens before the festive season, it could change how many people shop online.

Sources: TechCrunch, CXO Digitalpulse, Storyboard18, TelecomTalk, BestMediaInfo, BigGo Finance. Information is accurate as of September 28, 2026 and may be updated as more details emerge.